Strategic Global Investments provides live streaming video content and related digital advertising via its websites and social media. The company’s online business is divided into the two segments—WaZillo, and WaZilloMedia—as summarized on the right.
The convergence of a number of key social, technical, and economic factors are driving the market and making this the right time for Strategic’s online solutions.
Video: There is no question that online video continues to boom. According to Internet audience measurement firm comScore Media Metrix, video watching now accounts for approximately one-eighth of Americans’ total time spent on the Internet.
Broadband: A key driver for streaming video has been broadband access, which has been rapidly adopted over the past ten years. More than 85% of all Americans now use broadband access from their homes.
Mobile Connectivity: The growth in mobile media usage is largely attributable to the growth in smartphone adoption, 3G/4G device ownership and the increasing ubiquity of unlimited data plans, all of which facilitate the consumption of mobile media.
Search: Online it’s easy to find information. Major search engines are among the most heavily trafficked sites on the Web. People are increasingly turning to the Web—and not solely search engines—as their source of information for making decisions of all types.
Immediacy: Sparked by Facebook and Twitter, the real-time trend represents the growing demand for immediacy in people’s activities and interactions. Immediacy is compelling, engaging, and highly addictive—it’s a sense of living in the now.
Demographics: Adults in their twenties and thirties are the most socially active age group. They like to go out to meet new people, socialize with their friends, people watch, and dance. In the U.S. 27% of the population is between the ages of twenty and forty—82.9 million people in total.
The expectation of real-time, on demand information is becoming a part of every aspect of people’s lives. Strategic Global Investments is positioned to benefit as people’s focus and purchasing dollars continue to shift to online resources.